Intelliflo - Online adviser software

Client stories

In Focus

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Client profile

In Focus is a well-established firm of Independent Financial Advisers based in Hampshire, specialising in Personal and Corporate Financial Planning. The company aims to provide comprehensive strategic financial advice via a personalised service. Established in 1993 and being an early adopter of Intelligent Office, In Focus has been able to adapt and change as the industry has evolved and transformed and to stay ahead of any regulatory changes in the industry.

We have been using Intelligent Office since its inception and during the intervening years have been impressed by the way Intelliflo are always forward thinking. With regular updates, enhancements and general improvements of the system, we have been able to continually grow our business whilst staying ahead of changes in the financial services industry.

The main challenge that we now face is trying to absorb a new IFA business into our own. This business used an antiquated version of 1st Software where the majority of tasks still used manual processes. So we have had first-hand experience of trying to reconcile via a manual system. In Focus have used iO’s automatic fee and commissions reconciliation for several years and have benefitted from the huge efficiencies it delivers in terms of regulator reporting, MI reporting and fee earner accounting.

At In Focus, we have a cost per hour for each of the different levels of work we carry out for clients – advice, research and administration. So when we present our fees to a client we can be absolutely confident that we are charging them only for the level of work that we have undertaken. It gives us transparency with clients which they welcome.

Post RDR, businesses are now extremely concerned with satisfying the regulator, particularly with regard to RMAR reporting. As we have been using iO for many years, we were very confident that the quality of data within the system was good and would pull through to produce a true and correct report. However, as an additional check, we ran our manual process. We will now be disbanding our manual processes as the RMAR report generated by iO was produced correctly and in a fraction of the time required with our manual processes.

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Intelligent Office has been crucial to the integration of a new business within In Focus. We have been able to standardise business practices and procedures across both businesses using iO.

Business challenge

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Finding a back office system that was easy to use
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Ensuring the cost effectiveness of the business
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The need to be able to produce client reports quickly and efficiently

What iO delivered

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An efficient system that offers us simplicity
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A system that has the capacity to grow as our business grows
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The ability to provide a much more streamlined service to our customers

Read what some of our clients think