Have you got the X factor?

With the potential to inherit in excess of £4 trillion from their wealthy Baby Boomer parents, building trust with Generation X, people aged 30 to 50 years, should prove to be rewarding for your business in future years, if not straight away.

We’ve brought together some of the key facts about Generation X and how you can tap into their future potential in a new paper, The X factor and why you need it. The paper includes:

• How to spot if your business is at risk of retiring before you do
• The characteristics of Generation X and how they differ from their Baby Boomer parents 
• The outlook for increased wealth as Generation X matures
• Strategies for attracting Generation X clients