Advisers need the X Factor, says Intelliflo

By Jo Gilbey
Find me on: LinkedIn May 2, 2014 10:00:00 AM

Leading provider of web-based business management software, Intelliflo has created a new information tool for advisers focused on building business with Generation X (aged 30-50 years) clients.

The paper, entitled The X Factor and Why You Need It, details how this generation differs from their Baby Boomer (aged 50-68) parents and highlights how an estimated inheritance pot in excess of £4 trillion will transform their fortunes in the medium to long-term.

With the FCA reporting that there are 20 per cent fewer advisers operating post-RDR, opportunities exist for advisers with robust businesses to grow their client bases.

However, Intelliflo warns that focusing too much on the lucrative Baby Boomers without building strategies for attracting Generation X, could back-fire in terms of long-term success.

Dave Chessell, Intelliflo’s Commercial Director says, “Much has been published about the differences between the Baby Boomer and Generation X groups and it’s clear to see that new strategies are required if advisers are to engage with this group”.

He continues: “Looking at the current financial status of Generation X, it may be easy for advisers to think there’s little to be gained by spending the time and effort to engage with this group but we believe this is short-sighted.

“A significant amount of the wealth gained by the Baby Boomers, particularly in terms of property value, will be inherited by Generation X and they’ll need savvy financial help to manage these windfalls. Those advisers who plan to attract this group now will be best placed to benefit from this business in the future.”

The X Factor and Why You Need It is available as a free download for advisers via

Notes to Editors:

Intelliflo ( has been providing information technology services to financial services companies since its formation in 2004. Its leading web-based business management software, Intelligent Office, helps financial businesses large and small to improve efficiency and increase profits. Intelligent Office supports over 1,150 firms and 11,000 users with assets under advice of £150 billion (as at 31 March 2014). 

In July 2013 HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo Ltd. HgCapital has a wealth of expertise in developing web-based software businesses and is committed to supporting the next phase of Intelliflo’s growth.

Intelliflo has won the Professional Adviser ‘Best Technology/Software Provider’ award, voted for by Financial Advisers, every year since 2010.

For further information please contact:

Jo Gilbey

Marketing Director


Tel: +44 (0)208 481 1111