Intelliflo - Online adviser software

Hamish Purdey joins Intelliflo as CEO - Nick Eatock moves to Executive Chairman

By Jo Gilbey
Find me on: LinkedIn Google+ Nov 18, 2014 2:07:00 PM

Hamish_Purdey_3Intelliflo today announces the appointment of Hamish Purdey as CEO, with Nick Eatock moving up to the role of Executive Chairman, effective from 17 November 2014.

Hamish Purdey has a strong background in the global financial services software sector, having most recently served at FFastFill plc, SaaS provider to the global listed derivatives community across front, middle and back offices. He was CEO at FfastFill plc from 2009 through to 2013, over which period the company grew from a market capitalisation of £28m to £110m.

Commenting on the change, Intelliflo’s founder and former CEO, Nick Eatock says: “Whilst I am moving to a new role within the business, I continue to remain wholly committed to Intelliflo’s success.  There are huge strategic and product opportunities currently available to Intelliflo which require me to focus my time on ensuring these opportunities are delivered. To allow me to do this effectively the business requires a strong operator to focus on the core operational areas.  Having met with many potential candidates over the summer, it was clear that Hamish is ideal for the role. Attracting Hamish is a real coup for the business and I’m delighted to have him on board."

Intelliflo has enjoyed rapid growth since its inception in 2004. Its key product, Intelligent Office (iO), has 11,250 users from 1,250 firms with assets under advice of £172 billion.

Hamish Purdey comments: “I am delighted to join Intelliflo at such an exciting time in the company’s history. I have huge admiration for Nick’s leadership and how he and his team have developed Intelliflo into a major force in software services that operate at the heart of the UK’s financial advice sector. I look forward to working with him to continue this growth over the coming years.”

Nick Eatock’s role as Executive Chairman will see him continue to play a central role in key client engagement, whilst also focussing on the strategic direction for continued growth and driving the development of Intelliflo’s market-leading products and services.

About Intelliflo

Intelliflo (www.Intelliflo.com) has been providing information technology services to financial services companies since its formation in 2004. Its leading web-based business management software, Intelligent Office, helps financial businesses large and small to improve efficiency and increase profits. Intelligent Office supports over 1,250 firms and 11,250 users with assets under advice of £172 billion (as at 30 September 2014).
 
In July 2013 HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo Ltd. HgCapital has a wealth of expertise in developing web-based software businesses and is committed to supporting the next phase of Intelliflo’s growth.
 
Intelliflo has won the Professional Adviser ‘Best Technology/Software Provider’ award, voted for by Financial Advisers, every year since 2010.
    

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