Intelliflo appoints Rob Walton as Chief Operating Officer

By Jo Gilbey
Find me on: LinkedIn Jun 22, 2015 10:15:00 AM



Intelliflo, the UK’s leading provider of web-based business management software, has appointed Rob Walton to the post of Chief Operating Officer (COO).

Rob was Managing Director at the software and services firm FFastFill for three years, where he worked with Hamish Purdey, Intelliflo’s Chief Executive Officer (CEO) until the acquisition of FFastFill in 2013. Most recently he was Head of Agency Trading Service Operations at electronic trading firm ION Trading.

Hamish Purdey comments: “I worked with Rob for almost 10 years at FFastFill and I am delighted he has joined Intelliflo to add his extensive knowledge and skills to the senior management team.”

As COO Rob will be responsible for all operational elements of the business including technical operations, support, implementation, training, marketing and product management.

Intelliflo has enjoyed rapid growth since its inception in 2004. Its key product, Intelligent Office (iO), has 12,500 users from 1,400 firms with assets under advice of £194 billion.

Nick Eatock, Intelliflo’s founder and Executive Chairman comments: “This is an exciting time for our business and it’s our ambition to continue to expand the benefits we offer our clients through innovation and partnerships with third parties. Having someone with Rob’s experience is exactly what we need to ensure we can continue to turn ambition into reality.”

About Intelliflo

Intelliflo ( has been providing information technology services to financial services companies since its formation in 2004. Its leading web-based business management software, Intelligent Office, helps financial businesses large and small to improve efficiency and increase profits. Intelligent Office supports over 1,400 firms and 12,500 users with assets under advice of £194 billion (as at 31 March 2015).

In July 2013 HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo Ltd. HgCapital has a wealth of expertise in developing web-based software businesses and is committed to supporting the next phase of Intelliflo’s growth.

In March 2015 Intelliflo was listed among the top 25 best performing privately owned technology companies in the UK mid-market. The list is compiled by Megabuyte’s independent and highly-regarded research team and is based on financial performance and long-term potential.