The FCA has published its guidance for social media use. It contains essential information which should be read and understood by anyone in the financial services sector who uses any form of social media or internet commentary or comment.
For firms where there are multiple employees or associates it is important that all parties understand the policy of the company in terms of social media interaction. Setting the policy is something that should be done by the senior executive with overall responsibility for external communications within the firm.
It should be communicated directly with all employees/associates and ideally placed in a secure shared area of an intranet or
web-based facility that can be accessed by all relevant parties.
As an aid to building a social media policy, Intelliflo has put together a template, which can be adapted to reflect individual firms, as appropriate.