Digital Marketing Manager
intelliflo is a global B2B business that welcomes bold ideas and all points of view. Doing what matters inspires us, and we believe that we grow best – as people and businesses – by working together and always striving to get better without fearing failure.
We’re not looking for a ‘culture fit’. We want you to bring your unique skills and perspectives and add to our culture, not conform to it. This isn’t about finding the person who fits in; we want people who stand out.
We are looking for people who can bring new ideas to the industry and want to challenge the norms of B2B marketing.
Who is intelliflo?
Sound financial advice has the power to transform lives and should be accessible to the many, not the few. intelliflo widens access to financial advice through leading technology that powers the advisory experience.
Key responsibilities
Paid media – LinkedIn and Google PPC
- Own and manage LinkedIn Campaign Manager and Google Ads accounts across the UK and Australia, including campaign set-up, ongoing optimisation and budget pacing.
- Build and optimise campaigns across the funnel to drive lead volume and quality, aligned to commercial priorities in each region.
- Manage targeting, keywords, search terms, audiences, ad copy, creatives, extensions and landing page alignment to improve performance.
- Monitor and report on core performance metrics (CTR, CPC, CPL, impression share) and take proactive actions to improve outcomes.
- Maintain best-practice account structure, naming conventions, documentation and governance.
Website management – WordPress
- Act as day-to-day owner of our WordPress site(s), managing page updates, publishing workflows, navigation, and forms.
- Enable regional teams to keep wordpress sites updated with their content.
- Understand and work confidently within the WordPress backend (themes, plugins, page templates/builders, roles and permissions, staging vs live) to troubleshoot issues and brief development work effectively.
- Partner with a web developer for technical changes and improvements, providing clear requirements, acceptance criteria and testing support.
- Ensure the website is accurate, up to date and aligned to brand, UX and conversion best practice.
SEO performance
- Own and improve organic performance across UK and Australia through technical, on-page and content-led SEO initiatives.
- Conduct keyword research and translate insight into practical recommendations for site structure, on-page optimisation and content priorities.
- Monitor rankings, traffic quality and technical health, identify issues and opportunities, and coordinate implementation with the web developer where needed.
Digital reporting and analytics
- Own digital performance reporting across paid media, SEO and website, providing clear insight and recommended actions – not just metrics.
- Ensure tracking and conversion measurement are implemented and maintained (for example GA4, Google Tag Manager, LinkedIn Insight Tag and Google Ads conversion tracking).
- Build and maintain dashboards and regular reporting for stakeholders across UK and Australia, highlighting performance drivers, learnings and next steps.
What We Offer
- A hands-on role with ownership across paid media, SEO, website and reporting for both the UK and Australia.
- Opportunities to develop technical marketing skills and contribute to high-impact campaigns.
- A collaborative, inclusive culture that values precision, initiative and continuous improvement.
Skills & Experience
- Proven hands-on experience managing LinkedIn Ads and Google Ads, including set-up, optimisation and performance reporting.
- Strong understanding of paid media levers and optimisation techniques across targeting, bidding, budgets, creative and landing pages.
- Solid SEO knowledge across technical and on-page fundamentals, with experience improving organic performance.
- Strong WordPress capability, including confident use of the backend and understanding of how sites are structured and maintained.
- Experience with digital analytics and reporting (for example GA4 and Looker Studio), with a focus on data quality and actionable insight.
- Excellent communication and stakeholder management skills, with the ability to explain performance clearly to non-specialists.
- Strong organisation and time management, with the ability to manage priorities across multiple countries and workstreams.
What’s in it for you?
intelliflo offers rewards that help you thrive – in and out of the office, including competitive pay, retirement savings plans, health and wellness benefits, and much more. Flexible working We’re a flexible employer, which means that, for most roles, you can speak to your line manager about where and how you work. That might be in the office or a happy hybrid.
Our commitment to diversity, equality, and inclusion
Our aspiration is for our workforce to continually reflect the diversity of people and perspectives in today’s evolving society, which we believe is fundamental to our efforts to widen access to financial advice. intelliflo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity for all job applicants and employees. Individuals seeking employment at intelliflo are considered without regards to race, religion, color, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, military or veteran status; or any other characteristic protected by applicable laws. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.
To apply please e-mail [email protected]