intelliflo innovate 2025: welcome to tomorrow

We promised engaging sessions, insightful speakers and unparalleled networking opportunities, and intelliflo innovate 2025 delivered and then some. Attended by close to 1,000 advisers, innovators, and industry leaders, it was our largest and most ambitious event to date.

Featuring 26 sponsors and 54 speakers delivering a powerful showcase of how technology is reshaping the future of financial advice, sessions covered innovation, automation, AI and more, as well as updates on intelliflo’s own technology. Hosted by energetic and, with her blue-hair, on-brand technology journalist and presenter Lucy Hedges, the event offered the perfect platform for our CEO Nick Eatock to unveil 11 major intelliflo innovations, each designed to make a meaningful difference in how advice professionals experience and use intelliflo office.

We’ll be sharing content from the event over the coming weeks, but in the meantime, here are a few key highlights from the main stage.

The transformative power of technology

Nick Eatock kicked off the conference by highlighting the benefits of embedding technology within the advice journey with an update on our eAdviser index. Since 2018, intelliflo has tracked how technology adoption correlates with business success. The data has consistently shown that firms fully embracing digital tools – our ‘Champions’ – outperform their peers across every key metric.

Technology has become such an integral part of the advice process, that we have 34% more Champions than last year. The shift in technology usage has been so significant that our ‘Explorer’ cohort – those beginning their technology journey – no longer provides a meaningful comparison. The index now measures Champions against ‘Adopters’ – firms with strong use of the core technology, typically in key areas like valuations and income processing.

This year’s index revealed that, compared to Adopters, Champions generate:

105% more total revenue
119% more ongoing revenue
86% more assets under advice
39% more clients per adviser

And the transformation has been cultural as well as statistical. Advisers no longer ask whether to adopt technology, but how far they can go with it. Nick was clear about intelliflo’s goal: to help every firm become a Champion and to keep pushing the boundaries of what’s possible.

Not one, not two, but ELEVEN innovations

Part of our commitment to extending the limits of advice technology is to continually innovate and improve our solutions. Nick unveiled 11 new and upgraded features – each one developed to address real-world challenges and unlock new opportunities for advisers.

These innovations aim to supercharge efficiency, harness the power of data, empower closer client relationships and embrace AI.

1. intelliflo zerokey: eliminating rekeying for good

Our marketwide adviser research found that at an industry level, 96% believe their advice journeys aren’t as efficient as they could be. The three main issues are internal inefficiencies, time-consuming processes and system limitations, while the number one area firms would like to see improvements is integrations.

Advisers tell us that one of their biggest frustrations is the need to re-enter client data across multiple platforms. Our first announcement aims to make rekeying a thing of the past with the launch of intelliflo zerokey.

Developed in collaboration with Zerokey, we’ve introduced two new apps that allow advisers to transfer client data directly from intelliflo office to third-party tools and platforms, allowing you to update data fields on screen at the click of a button. By removing manual data entry, intelliflo zerokey not only saves time but, importantly, also reduces the risk of errors, freeing up advisers to focus on what matters most: their clients.

2. wealthlink: intelligent integration in action

For firms looking for a fully integrated journey from advice through to platform, we’re continuing to enhance wealthlink to ensure it is a truly transformational offering. By providing everything you need to set up and maintain your clients’ investment plans inside intelliflo office as part of the license, it completely revolutionises the way advisers work today. One firm reported that wealthlink helped them reduce their SIPP Transfer Account Opening from four hours to just seven minutes!

Delivered in response to advisers’ feedback, the latest updates include quicker account opening, enhanced account servicing, more efficient data collection and improved user experience – with the number of steps required to complete a transaction recued even further.

Workflows that work for you

Many of our updates are in response to our Customer Inspired Change programme. Since its launch in October 2022, we’ve delivered over 400 changes, averaging three updates a week.

A common request has been to update the tasks and workflows functionality within intelliflo office, and we listened.

Advisers had long relied on workflows to manage tasks, track deadlines, and ensure compliance, but we’ve made a number of enhancements. These include real-time task notifications on the home dashboard, filtered views and checklists and the ability to ‘start’ and ‘stop’ your workflows based on a task outcome.

3. Smarter automated workflows

To further enhance your productivity, our all-new, powerful workflow engine built on Amazon Web Services (AWS) is coming in September. This will provide greater stability and intelligent automation, laying the foundation for exciting new features, with the workflow performing tasks automatically, rather than just notifying you to take action.

4. Snowflake: data insights on demand

In a data-driven world, access to real-time, high-quality information is essential. That’s why we’ve partnered with Snowflake, a global leader in data warehousing, to bring you intelliflo data sharing.

This new capability gives you fast, reliable and secure access to your live data, with the ability to seamlessly connect reporting tools like Power BI and Tableau, run SQL queries, and integrate with proprietary systems. This means a huge improvement in the speed and efficiency of your data handling and analysis, resulting in streamlined data management processes, faster insights and better decisions.

5. Q: your AI-powered personal data analyst

Data is only as powerful as your ability to interpret it. We’re bringing ‘Q’, Amazon’s AI-powered analysis tool, to intelliflo’s Business Intelligence dashboards.

With Q, you can interact with your data using natural language to get accurate and relevant insights, creating your own dashboards without needing to write complicated code. Launching in September, it will mean every team member, regardless of technical expertise, can access meaningful insights instantly.

6. Improved portfolio reporting

Client reporting has long been a time-consuming task. We’ve been working with firms to improve the Client Portfolio Report, so you can generate professional, visually engaging reports in a fraction of the time.

The update includes a modern, intuitive design and streamlined processes, with less need for third-party tools, to enhance your client’s understanding and overall experience.

7. PFP: future-proofing your client portal

The personal finance portal (PFP) has already become a cornerstone of delivering engaging digital experiences, with nearly half a million users. But we’re committed to continuing to enhance the user experience and evolve the client portal so that it meets the needs of advisers via smoother processes, as well as clients who want to interact digitally, securely, and on their own terms.

Based on extensive user research and adviser feedback, some of the improvements either live today or coming during Q3 include improved bulk messaging, simplified agreement capture via secure messaging, enhanced mobile and online experiences and more multi-factor authentication options such as biometrics and SMS.

8. intelliflo video: supporting consumer understanding

In our marketwide adviser research, 92% of firms said they take a hybrid approach when it comes to client engagement. Two-fifths operate an equal split of virtual and face-to-face engagement, but less than a quarter are currently using video content with clients.

In a world where YouTube is becoming the go-to platform for educational content across the generations, video is a vital communication tool and 59% of advice professionals agree that having educational video content for their clients would make life easier.

That’s why we’ve launched intelliflo video, in partnership with Money Alive. Firms can share product videos from leading providers free within intelliflo office and PFP, and access additional educational boxsets in Premium, making financial information more accessible, engaging, and relevant. This helps clients feel informed and confident in their decisions, and the insightful usage analytics and MI reporting also support your Consumer Duty consumer understanding responsibilities.

9. Flo: your friendly, intelligent virtual assistant

Our research tells us that 43% of firms are now active users of AI, using it to transcribe meetings, extract information and populate fact finds. Our first AI announcement was the introduction of ‘Flo’, our in-development AI virtual assistant.

Flo is designed to understand natural language, provide real-time guidance and offer proactive suggestions based on user behaviour. Set to launch in October, Flo will initially tap into the rich resources of knowledge within the intelliflo connect community, but over time will evolve to become a trusted companion for advisers – handling repetitive tasks, surfacing insights, and giving you back valuable hours in your day.

10. intelliflo IQ: intelligent engagement assistant

As well as driving efficiency, AI can also support you in improving outcomes through greater personalisation and consistency of advice. To help you embed the power of AI throughout your entire advice process, we’re building intelliflo IQ, a suite of AI and algorithmic capabilities within intelliflo office, in partnership with AI specialist Multiply.

Going live with our early adopters in the next few weeks, the first phase of intelligent IQ, the intelligent engagement assistant which offers a new way to manage client interactions, will be launched to all our customers at the end of Q3. From scheduling meetings to capturing client data, recording conversations and generating accurate and compliant records, our engagement assistant seamlessly updates your client records within intelliflo office to drive efficiencies that our analysis shows can reduce your cost to serve by up to 85%.

11. intelliflo IQ: intelligent advice assistant

Complementary to the engagement assistant is intelliflo IQ’s intelligent advice assistant, which aims to be the ultimate tool for proactive and efficient financial planning.

By using firm-specific advice rules and client data, the assistant can suggest tailored financial solutions for your consideration, to support your advice process and ensure consistent, compliant recommendations throughout your firm.

With intelliflo IQ, you will always remain in the driving seat, but the support of our engagement and advice assistants when delivering more complex client reviews could reduce a typical 9-hour process down to two, according to our analysis, potentially delivering up to £70,000 in annual efficiency gains per adviser.

The future is here!

Bringing together close to 1,000 advice and industry professionals, intelliflo innovate 2025 was a celebration of the transformative power of technology in combination with the knowledge and expertise of people. Each of the 11 innovations unveiled reflects our commitment to helping advisers to operate more efficiently, stay ahead in a rapidly changing environment, and, most importantly, improve client outcomes.

As Nick concluded, while technology continues to drive remarkable gains in productivity and insight, people remain at the heart of our sector. The future of financial advice is intelligent, integrated, and above all, human.