AI integrations for advisers

Whether we know it or not, ​we all use machine learning ​and Artificial Intelligence (AI) ​in our day-to-day lives​. For instance, smart assistants, ​like Amazon’s Alexa or Apple’s Siri, can answer voice commands to quickly deliver information, while streaming services like Netflix use algorithms to analyse​ your viewing habits to deliver content suggestions that increasingly match your preferences.

AI has the potential to deliver better data analysis, clearer insight, and greater personalisation to improve the advice process for both advisers and clients.