intelliflo has acquired Mabel Insights
Whole-of-market research and planning, now part of intelliflo and built deeper into intelliflo office, and it stays free for advisers as it always has been.
12 October 2026
Today intelliflo announced the acquisition of Mabel Insights, a business you may already know as one of the most widely used sources of research and portfolio analysis in the advice market. It’s also been an intelliflo integration partner since 2024.
We took this step because Mabel matters to how advice gets researched and evidenced, and we want it at the centre of intelliflo office, not alongside it.
One place to research, model and evidence advice
Mabel gives you a single place to research and compare investments across the market, model client outcomes, profile risk and produce clear, branded recommendation reports.
It includes one of the largest freely accessible databases in the UK for managed portfolio services and multi asset solutions. That covers more than 80 asset managers and discretionary fund managers, and thousands of risk-rated portfolios.
The same whole-of-market view extends to platforms, funds and stocks, alongside cashflow modelling and a digital fact-find.
Already working with intelliflo office
If you use intelliflo office, you can already move client details and portfolios between it and Mabel without rekeying. You can run whole-of-market research and due diligence, then bring the results straight back into your workflow.
That means less time retyping and more time on the advice itself. Due diligence becomes part of how you build a recommendation, rather than a separate exercise you evidence afterwards.
As part of intelliflo, we will invest in Mabel and connect it far more deeply with intelliflo office, and, as always, Mabel will stay free for advice professionals.
Find out more about Mabel Insights
Explore Mabel: Visit the Mabel Insights partner page to see what Mabel does, join a webinar or book a personalised demo.
Get started: Already an intelliflo office customer? Install Mabel from the intelliflo store. If you have it installed already, you’ll find it in the Insights tab in intelliflo office.
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