RIAs looking to grow their businesses should focus on helping clients achieve financial security and wealth rather than operating a technology center. And it’s precisely why the cloud version of intelliflo redblack is disrupting the rebalancing and trading market.
Fewer financial advisory firms today desire to manage technology in-house, while others face internal IT or resource constraints to support such infrastructures within their organizations. Moving to the cloud can improve cost efficiencies, scalability, and accessibility. Accenture estimates that companies migrating business areas to the cloud can cut the total cost of ownership (TCO) by as much as 40%.
intelliflo redblack customers report saving hundreds of hours per year due to these added efficiencies. In addition, with its flexibility and user-friendly design, the intelliflo redblack cloud edition allows advisors of any size to access essential data and functionality from anywhere. As a result, it enables them to serve more clients with existing resources.
Let’s look at the momentum of the cloud and the critical rebalancing enhancements driving innovation for advisors.
Momentum for cloud increasing
The number of financial advisory firms leveraging the cloud edition of intelliflo redblack doubled over the past year. Approximately 75% of new customers are selecting the cloud edition of intelliflo redblack.
We have made more than 60 enhancements to the cloud edition since it was launched in early 2022. Among the most notable updates are more sophisticated trade reconciliation; a new investment policies module; a new model security substitutes rebalancing feature for households; and trade block merging on our OMS’ trade blotter.
In addition, accelerated onboarding and reduced required resources for implementation mean more advisors have access to technology than before, helping expand access to financial advice.
Cloud migrations deliver value
The momentum of existing customers migrating to the cloud is also increasing. In 2022, the number of intelliflo redblack desktop customers migrating to the cloud edition doubled.
California-based boutique advisory firm DLK Investment Management migrated to the cloud edition of intelliflo redblack after using the desktop version for ten years. Brian Johnson, portfolio manager at DLK, said, “The cloud version of intelliflo redblack provides us with the same robust functionality and customization we’ve always enjoyed but now with added efficiencies that allow us to spend more time with clients and broader accessibility that supports the need for our advisors to access data on the go securely. In addition, the cloud-based model is flexible and will scale with us as we grow, providing a strong solution for our business both now and in the future.”
Signet Financial Management migrated to the cloud edition after consistent growth led to the constant maintenance of hardware and connectivity across multiple offices, rising IT staff constraints, and the need to focus more on core competencies.
Steve Tuttle, the chief investment strategist for Signet, said, “Factors such as constant maintenance of hardware and connectivity across multiple offices, rising IT staff constraints, and the need to focus more on core competencies prompted our move to intelliflo redblack cloud. Since going live, we’ve improved operational efficiencies, business continuity, and agility in a highly reliable cloud-based environment.”
Confidently grow your business
The cloud is essential to advisors’ ability to gain operational efficiencies, business continuity, and flexibility, which has become especially critical in light of rising costs and an increasingly competitive market.
With the cloud-based version of the intelliflo redblack rebalancing and trading platform, RIAs of all sizes can more easily and quickly improve productivity, accelerate growth, and eliminate manual tasks and pain points such as owning the infrastructure and determining minimum system requirements. In addition, our multi-tier model allows for seamless scalability, empowering you to grow your business confidently.
Cloud offerings should future-fit your businesses with a clear, uniform, and strategic development approach across all delivery models, a strong commitment to innovation, and the ability to support any firm’s business continuity and growth trajectory.